Fueling My Mojo – Parmida Home Store


~This is not a sponsored post~

I discovered Parmida a couple of months ago and I’ve become a huge fan. Being that it’s a luxury home goods store, sure it’s pricey…but creative inspiration is free!

I recently took a photo tour of my local branch at The Greene Town Center, and thought I’d share the wealth.

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I love the store because it combines everything I love about decorating and designing: the ability to evoke a mood with the right combination of accessories, lighting, and color.

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I love a space that feels warm and comfortable, yet special and pulled together, but not too ‘done.’

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The store layout is very open, allowing customers wide berth to discover all the beautiful products without feeling overwhelmed.  The store reminds me of a much less cluttered Pier 1.

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I find myself taking a trip to this store whenever I need a little creative pick-me-up.

What fuels your mojo?

Fueling My Mojo

So lately my creative inspiration has been on fire! No longer bound by the ‘shoulds’ and ‘ought to’s’ I find myself been fueled polar opposite looks.

clockwise from the top left: Image credits Images courtesy of:
Gbenga Orimoloye’s art: http://orimoloye.blogspot.com

 I am simultaneously inspired by bold bright colors and soft muted earthy tones.

I used to think it had to be all or nothing: either all out bold and bright or soft and quiet.

But why not both? Why not incorporate these two looks in harmony?

For instance, your living room could be bold and boho:

everything about this room makes me happy. (image courtesy of blog.justinablakeney.com)

And your private spaces soft and soothing, like so:

I   W I S H.  (image courtesy of http://www.lynneknowlton.com)

A respite from all the fun and excitement of all that color in the public spaces.

Conversely, Party in the back, business in the front.

Your private spaces could be bold and bright, like this:

good luck falling asleep in all that YUM. (image source unknown)

And your public space soft and earthy:

So soothing and pleasant. (image courtesy of flickr)

Looking at this curated collection, you can see that underneath it all is the same bohemian aesthetic. The same passion for slightly irregular edges, just a little unrefined and just shy of imperfectly beautiful.

That underlying theme is what will pull the whole house together.

Since I ditched the the idea that everything had to be perfectly coordinated, I have discovered a whole other world where everything could be just a litle unmatchy-matchy, and fun.

Matchy-matchy perfection is the new blah-blah-blah boring.

The lesson? Go with your gut. If you love it, it will work with everything else.